South Korean rapper Psy has unveiled his follow-up to the global smash Gangnam Style.
The 35-year-old performed his latest single "Gentleman" at a stadium concert streamed live on YouTube.
Fans had been asked to wear white for the event in Seoul, which was a sell-out with 50,000 people in the audience.
It was streamed live so that the dance video could be seen by fans across the globe in the hope it will spark a new viral hit.
The single became available online at midnight on Friday, in a rolling release across 119 countries.
Posters advertising Psy's Seoul concert The move surprised some industry experts and frustrated many fans because it was released without the video.
It was the YouTube video of Gangnam Style, and in particular Psy's signature horse-riding dance, that pushed him to global stardom last year.
A satire on the luxury lifestyle of Seoul's Gangnam district, it has become the most-watched YouTube video of all time, registering more than 1.5billion views since it debuted in July.
In South Korea and other Asian markets like Singapore, Hong Kong and Malaysia, the new release went straight into the Top Five of their respective iTunes charts.
It could only manage 90th spot in the crucial US equivalent but in Britain, it rose quickly to number 25.
Psy performing at South Korean president Park Geun-Hye's swearing in The song did not impress UK critics, with The Times saying it was "like a seven-year-old on a Casio" and The Guardian calling it "a fairly standard issue, pop-dance single".
The song - a satire of a self-proclaimed "gentleman" trying to woo women at a party - contains more English lyrics than Gangnam Style in a clear nod to the singer's newfound global audience.
"Let me tell you about myself. I'm such a charmer with guts, vigour and humour," Psy sings in Korean before launching into the song's English catch-line: "I'm a mother-father gentleman."
"Gonna make you sweat. Gonna make you wet. You know who I am? Wet Psy!" he sings in English.
Psy, real name Park Jae-sang, described the division of the Korean peninsula as a "tragedy" and said he wanted North Korean people to share in the "fun and happiness" of his music.
"Tonight me and 50,000 Korean people... we are going to sing out loud. We are going to shout out loud and we are really close to them, so they can hear," he said.
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