Labour leader Ed Miliband has declared he will fight to tackle what he described as Britain's "cost of living crisis", as he set out his party's plans to help struggling households.
Taking to the streets of Brighton on the eve of his party's conference, he said if in power Labour would strengthen the national minimum wage and provide "childcare for parents who need it".
He also confirmed his promise to abolish the "bedroom tax" cut to housing benefit, and pledged an "economy that works for working people".
Mr Miliband addresses the crowd in Brighton Mr Miliband accused David Cameron's Government of only standing up for the "privileged few", and promised those gathered for his street rally "a government that fights for you".
Addressing the crowd from a small platform, he said it was "wrong that millions of people in our country are going out to work unable to afford to bring up their families".
He attacked the Government for failing to take steps to help people struggling to cope with rising prices.
"Right across the country, from all walks of life, people are facing this cost of living crisis," he said.
"Living standards falling month after month after month. Gas and electric bills, train fares, petrol prices, the weekly food shop and a Prime Minister who refuses to act.
"Why does he refuse to act? He refuses to act because of who he stands for, he stands for just a privileged few at the top."
He went on: "The way a country succeeds is not just with a few at the top it's with what I call the forgotten wealth creators.
"The people who put in the hours, who do the work, who do two jobs, who do the shifts.
"They are the people we should be supporting in this country.
"That's how we tackle the cost of living crisis, that's how we have an economy that works for working people again in our country."
Labour is proposing to give the parents of primary school children guaranteed access to childcare between 8am to 6pm under its plans to help working families.
The initiative, which Labour is expected to say can he be paid for through existing central government funds, is one of several cost of living issues which are to be the focus of its conference.
Other policy pledges include strengthening the minimum wage in specific sectors such as retail and catering, as well as fresh action to crack down on energy bills.
Mr McBride (far left) with Gordon Brown Mr Miliband has appointed Alan Buckle, deputy chairman at accountants KPMG, to investigate how the role and powers of the Low Pay Commission could be extended to strengthen the minimum wage.
Mr Buckle will consult widely with employers and employee groups on ways to restore the value of the minimum wage so that it catches up with where it was in 2010.
He will also look at which particular sectors can afford to pay more.
Earlier, Mr Miliband, took a stroll along Brighton seafront with his wife Justine and children Daniel and Samuel.
Sky's Sophy Ridge, in Brighton, said: "I think this all does feed into the image that Ed Miliband wants to project of himself - somebody who's a family man, someone who's sticking up for hard-working people and the cost of living - particularly trying to appeal to female voters, who have become really crucial in the next election."
The conference comes as Mr Miliband has been forced to deny any involvement in attempts to smear opponents amid claims that "damaging" emails could have been sent by him to one of the key figures in a plot to attack senior Tories.
The potential link between Mr Miliband and Derek Draper, who was behind a proposed Labour-supporting political gossip website, is among the latest allegations in a memoir from Gordon Brown's former spin doctor.
The drip-feed of claims from Damian McBride threatens to overshadow the Labour Party conference despite Mr Miliband's efforts to seize the initiative by announcing he would scrap the "bedroom tax" if he wins the 2015 General Election.
In the latest extracts from Mr McBride's memoir Power Trip, being serialised in the Daily Mail, the former member of the Brown inner circle suggests Mr Miliband could "have problems" if any emails to Mr Draper became public.
Labour sources denied that Mr Miliband had any involvement in the proposed Red Rag website, which ultimately brought about the downfall of Mr McBride.
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