Microsoft has sold more than one million Xbox One consoles in less than 24 hours, despite some users saying they have been plagued by technical problems.
The next-generation gaming console is now sold out at most retailers after going on sale in 13 countries across the world on Friday, the US firm said.
Yusuf Mehdi, corporate vice president of marketing and strategy for Xbox, said: "We are humbled and grateful for the excitement of Xbox fans around the world.
"Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team.
Gamers queuing for the new console in Paris "We are working hard to create more Xbox One consoles and look forward to fulfilling holiday gift wishes this season."
But the launch has not been without problems after some gamers complained their £429 machines have been "bricked" - rendered useless by a fault - after downloading a day one update.
In some cases, those reporting the update issue have been faced with an E100 error message, which does not seem to have an easy fix.
When contacted by Sky News, a Microsoft spokesman was unable to say how many users have been affected.
"If a user is experiencing a stall for more than 10 minutes when connecting to Xbox Live to take the day one update they should contact Xbox customer support and we will work with them to troubleshoot and get them up and running," he said.
Eager gamers queued for hours to get their hands on the console, which is expected to go head-to-head in a Christmas sales battle with PlayStation 4 when the Sony machine is released in the UK on November 29.
Microsoft said that in the 24 hours after the Xbox One's launch, gamers killed over 60 million zombies in Dead Rising 3, drove more than 3.6 million miles in Forza Motorsport 5 and defeated 8.5 million foes in Ryse: Son of Rome.
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