What's In This Year's £100,000 Oscars Gift Bag?

Written By Unknown on Minggu, 22 Februari 2015 | 00.57

What's In This Year's £100,000 Oscars Gift Bag?

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There are two sides to the Oscars. One is the glitz and glamour of endless parties and expensive gowns. The other is the dirty side of the movie industry, promotion.

Whether it is Harvey Weinstein pushing the latest Miramax film to the forefront of judges' minds or a C-lister arriving early on the red carpet to get seen, the Oscars is an opportunity to make a name for yourself - or your product.

One promotional tradition now firmly ingrained in the Oscars build-up is the ever more extravagant gift bag.

The loot is handed over to nominees in the acting and directing categories by LA-based Distinctive Assets, which describes itself as a "niche marketing company".

This year, it has upped the bag's value to $160,000 (£104,000), making last year's $85,000 (£55,000) bag look like an insult to Hollywood's A-listers.

1/18

  1. Gallery: Who's In The Running For An Oscar?

    Steve Carell transformed himself for Foxcatcher and has been recognised for his performance

Eddie Redmayne is nominated for best actor for his portrayal of Stephen Hawking in The Theory Of Everything

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Felicity Jones has won rave reviews for her role as Jane Hawking in The Theory Of Everything and is named in the best actress category

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Benedict Cumberbatch stars as WWII codebreaker Alan Turing in The Imitation Game. He is now up for an Oscar and a BAFTA

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Michael Keaton plays an out-of-work actor/superhero in Birdman. He won the Golden Globe for best actor in a musical or comedy

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What's In This Year's £100,000 Oscars Gift Bag?

We use cookies to give you the best experience. If you do nothing we'll assume that it's ok.

There are two sides to the Oscars. One is the glitz and glamour of endless parties and expensive gowns. The other is the dirty side of the movie industry, promotion.

Whether it is Harvey Weinstein pushing the latest Miramax film to the forefront of judges' minds or a C-lister arriving early on the red carpet to get seen, the Oscars is an opportunity to make a name for yourself - or your product.

One promotional tradition now firmly ingrained in the Oscars build-up is the ever more extravagant gift bag.

The loot is handed over to nominees in the acting and directing categories by LA-based Distinctive Assets, which describes itself as a "niche marketing company".

This year, it has upped the bag's value to $160,000 (£104,000), making last year's $85,000 (£55,000) bag look like an insult to Hollywood's A-listers.

1/18

  1. Gallery: Who's In The Running For An Oscar?

    Steve Carell transformed himself for Foxcatcher and has been recognised for his performance

Eddie Redmayne is nominated for best actor for his portrayal of Stephen Hawking in The Theory Of Everything

]]>

Felicity Jones has won rave reviews for her role as Jane Hawking in The Theory Of Everything and is named in the best actress category

]]>

Benedict Cumberbatch stars as WWII codebreaker Alan Turing in The Imitation Game. He is now up for an Oscar and a BAFTA

]]>

Michael Keaton plays an out-of-work actor/superhero in Birdman. He won the Golden Globe for best actor in a musical or comedy

]]>

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